The era of the traditional marketing campaign has almost come to an end. Smart insights exist to help marketers plan and optimise their use of digital marketing strategy. The era of brilliant campaigns pushing products through mass media has been a great revolution, as consumers, empowered by information, are demanding more from the companies they choose […]
The whisky market is worth more than £5bn to the UK economy, proving the Scottish whisky is a leader when it comes to exports and job creation. Distillers across Scotland employ 10,900 people, furthermore they also provide 30,000 jobs through the supply chain. The figures are huge and whisky comes in an impressive third place in the […]
It is vital that your employees are happy at the workplace as it will affect your businesses success and growth rate. Your attitude can affect your employees, meaning that your business might be affected by the lack of moral or discontent. Here are a few ways to ensure that your employees have a positive leader.
Businesses that dominate the market in their field are considered leaders for good reason. They attract the majority of customers and provide a service which is approved by the majority. Aspiring companies below take inspiration from them when it comes to getting things right. They follow the examples set before them to make sure the […]
Try explaining a virtual to someone who has never heard of the idea. It can be a challenge, to say the least. In theory, it does sound a little strange. A business buys an office but the employees nor management go there? A companies place of business that is not actually where they are located? […]
Hiring new members of staff can be a delicate subject. Get it right and you have a fresh face that will enhance your workplace and be an asset to your company. Get it wrong and you face a time-consuming potentially damaging scenario which could harm your business. You want to get recruitment right every time without […]